14 Black-Owned Beauty Brands You Need to Know | Luxe Lab Diaries
Discover 14 must-have Black-owned beauty brands that cater to melanin-rich skin. From Fenty Beauty to Pat McGrath Labs, shop inclusive, high-performance beauty!
Black-owned beauty brands, makeup for Black women, skincare for melanin-rich skin, inclusive beauty, Fenty Beauty, Pat McGrath Labs, Black beauty products
The beauty industry has long overlooked Black and Brown women, but times are changing—and we’re here for it! From foundation shades that actually match deep skin tones to haircare that nourishes natural curls, Black-owned beauty brands are leading the way in innovation, inclusivity, and high-quality products designed with melanin-rich skin in mind.
If you’re looking to support brands that understand your unique beauty needs, this list is for you. Whether you’re a skincare junkie, a makeup lover, or a haircare enthusiast, these 14 Black-owned beauty brands should be on your radar!
1. Fenty Beauty
Why You Need It:
Rihanna changed the game when she launched Fenty Beauty in 2017 with 40 foundation shades (now 50+). The brand prioritizes inclusivity, ensuring that Black and Brown women have access to high-performance makeup that complements every undertone.
Must-Have Products:
• Pro Filt’r Soft Matte Foundation – The holy grail for a flawless, matte complexion.
• Gloss Bomb Universal Lip Luminizer – A non-sticky, high-shine gloss that flatters every skin tone.
2. Pat McGrath Labs
Why You Need It:
Pat McGrath is one of the most influential makeup artists of all time, and her namesake brand is all about luxury, pigment, and runway-worthy beauty.
Must-Have Products:
• Mothership Eyeshadow Palettes – Rich, buttery, ultra-pigmented shadows.
• Sublime Perfection Foundation – A weightless, skin-like finish with customizable coverage.
3. UOMA Beauty
Why You Need It:
Founded by Sharon Chuter, UOMA Beauty blends innovation with African heritage. Their complexion products cater to a range of undertones often ignored by mainstream brands.
Must-Have Products:
• Say What?! Foundation – A hydrating, long-wear formula available in 51 shades.
• Black Magic Lipstick – Bold, pigmented, and designed for melanin-rich lips.
4. Danessa Myricks Beauty
Why You Need It:
Makeup artist Danessa Myricks created a multifunctional beauty brand that’s all about versatility, high-performance pigments, and radiant skin.
Must-Have Products:
• Vision Cream Cover – A foundation-concealer hybrid with seamless blendability.
• Colorfix 24-Hour Cream – A multipurpose pigment for eyes, lips, and cheeks.
5. Mented Cosmetics
Why You Need It:
Mented Cosmetics was born out of a need for perfect nude lipsticks for deeper skin tones. Their products are designed to enhance, not mask, your natural beauty.
Must-Have Products:
• Semi-Matte Lipsticks – Hydrating, long-wearing, and crafted for melanin-rich lips.
• Skin by Mented Foundation Stick – Buildable coverage with a natural finish.
6. The Lip Bar
Why You Need It:
A vegan and cruelty-free beauty brand that started as a dream in Melissa Butler’s kitchen and is now sold in major retailers like Target. The Lip Bar is known for bold colors and easy-to-use formulas.
Must-Have Products:
• Liquid Matte Lipstick – Lightweight, non-drying, and packed with pigment.
• Fast Face Kit – A 5-minute face kit with everything you need for a full beat.
7. Beauty Bakerie
Why You Need It:
Founder Cashmere Nicole created Beauty Bakerie with the mission of making makeup fun, sweet, and long-lasting. Their smudge-proof lipsticks and baking-inspired branding make them a cult favorite.
Must-Have Products:
• Lip Whip – A truly smudge-proof liquid lipstick that lasts all day.
• Flour Setting Powder – A finely milled powder that keeps makeup in place.
8. Juvia’s Place
Why You Need It:
Juvia’s Place is known for its vibrant, African-inspired packaging and ultra-pigmented products. If you love bold color and buttery formulas, this brand is for you!
Must-Have Products:
• The Nubian Eyeshadow Palette – Rich, earthy tones for everyday glam.
• I Am Magic Foundation – Full coverage, long-wear, and made for melanin.
9. Ami Colé
Why You Need It:
A minimalist beauty brand for melanin-rich skin that focuses on enhancing natural beauty with lightweight, skin-loving formulas.
Must-Have Products:
• Skin-Enhancing Tint – A sheer, breathable complexion booster.
• Lip Treatment Oil – A hydrating, glossy lip oil infused with nourishing ingredients.
10. Briogeo
Why You Need It:
Founded by Nancy Twine, Briogeo creates clean, natural haircare for all textures, but their products are especially loved by curly and coily-haired beauties.
Must-Have Products:
• Don’t Despair, Repair! Deep Conditioning Mask – A holy grail for dry, damaged hair.
• Scalp Revival Charcoal + Tea Tree Scalp Treatment – A scalp detox essential.
11. Alikay Naturals
Why You Need It:
Alikay Naturals was one of the first Black-owned natural haircare brands to go mainstream. Their products are packed with natural ingredients that hydrate and strengthen textured hair.
Must-Have Products:
• Essential 17 Hair Growth Oil – Promotes stronger, healthier hair growth.
• Honey & Sage Deep Conditioner – A moisture-packed deep treatment.
12. KNC Beauty
Why You Need It:
Founded by Kristen Noel Crawley, KNC Beauty is known for luxury lip and eye masks infused with clean, nourishing ingredients.
Must-Have Products:
• All Natural Collagen Lip Mask – Hydrating, plumping, and perfect for pre-makeup prep.
• Retinol-Infused Eye Masks – Fights dark circles and fine lines.
13. Fenty Skin
Why You Need It:
Rihanna’s Fenty Skin is all about easy, effective skincare that works for all skin tones and types.
Must-Have Products:
• Fat Water Pore-Refining Toner Serum – A hybrid product that hydrates while minimizing pores.
• Hydra Vizor Invisible Moisturizer – A sunscreen-moisturizer hybrid that won’t leave a white cast.
14. LYS Beauty
Why You Need It:
LYS Beauty is the first Black-owned clean beauty brand at Sephora, offering high-performance, skin-loving products that enhance your natural glow.
Must-Have Products:
• Triple Fix Serum Foundation – Medium coverage with skincare benefits.
• Higher Standard Satin Matte Cream Blush – Melanin-friendly shades with a soft matte finish.
Why Supporting Black-Owned Beauty Brands Matters
Buying from Black-owned beauty brands isn’t just about shopping—it’s about investing in companies that celebrate and cater to our beauty, our skin, and our culture.
Whether you’re looking for the perfect nude lipstick, a flawless foundation, or a nourishing deep conditioner, these brands have got you covered. So go ahead and fill that cart—because your beauty deserves the best!
